Sport

By Ibrahim B. Muhammed July 2025 unleashed its biggest financial fireworks off the pitch, as Manchester City and sportswear giant Puma announced a record-breaking £1 billion kit deal, the most lucrative in English football history. …
Read More...

By Ibrahim B Muhammed Francis Ngannou's story is one of strength, not only inside the cage but also at the negotiation table. Renowned for his powerful knockouts and his dominant tenure as the UFC heavyweight champion, Ngannou is…
Read More...

By Ibrahim B. MuhammedThe highly anticipated 2025 FIFA Club World Cup is underway across the United States from June 14 to July 13, showcasing a massive transformation in scale, prize money, and global viewership. Here’s why this…
Read More...

By Ibrahim B. MuhammedWhen it comes to combining athletic greatness with financial mastery, LeBron James stands in a league of his own. The 4-time NBA champion, 4-time MVP, and the league’s all-time leading scorer is not just making…
Read More...

Monitored By Saidu AbubakarNigeria’s Tobi Amusan's performance in the women's 100m hurdles of the Diamond League eclipsed the previous Rabat meet record of 12.51s set by American Brianna McNeal in 2018. Amusan clocked a stunning 12.45…
Read More...

By Ibrahim B. MuhammedOnly a few athletes have managed to transcend sports quite like David Beckham. Once the golden boy of English football, Beckham is now a global business mogul, managing an empire that spans fashion, sports…
Read More...

By Ibrahim B. MuhammedLiverpool FC have confirmed that Mohamed Salah has signed a new contract extension keeping him at Anfield until 2027, making it the biggest sports deal for April 2025. The Egyptian superstar, who has become a…
Read More...

By Saidu Abubakar The demise of the former Green Eagles captain and winners of the first African Cup of Nations, Chairman Christian Chukwu, MON as well as a member of the 1980 Green Eagles, Charles Bassey has been described by the…
Read More...

By Ibraheem B. MuhammedJohn Mikel Obi, one of Nigeria’s most decorated footballers, is proving that life after football can be just as strategic and rewarding as his time orchestrating play from midfield. Known for his calm presence on…
Read More...

By Ibrahim B. MuhammedIn a massive development for the world of sports sponsorship, the Ultimate Fighting Championship (UFC) and Monster Energy have announced the extension of their long-standing partnership. The renewed agreement,…
Read More...