By Ibrahim B Muhammed
Francis Ngannou’s story is one of strength, not only inside the cage but also at the negotiation table. Renowned for his powerful knockouts and his dominant tenure as the UFC heavyweight champion, Ngannou is quickly establishing himself as a force in the business world, demonstrating that athletes can be both fighters and investors.
Born and raised in Cameroon, Ngannou’s rise from poverty to global stardom is genuinely remarkable. What makes his recent chapter even more notable is how he’s rewriting the rules on athlete empowerment — turning down millions from the UFC to establish long-term financial control over his name, brand, and future.
Leaving the UFC: Betting on Himself
In early 2023, Ngannou drew attention by leaving the UFC, a daring move that many believed would end his prime. Instead, it marked the start of his investment phase. He turned down a contract that offered short-term pay but no equity, no freedom, and no vision.
His decision resulted in a historic deal with the Professional Fighters League (PFL), where Ngannou isn’t just a fighter; he’s a part owner. The deal includes:
Equity stake in PFL Africa
Executive role as Chairman of PFL Africa Revenue share from events he headlines Freedom to pursue boxing matches alongside MMA
Boxing Moves and Big Paydays
In late 2023, Ngannou surprised the world by stepping into the boxing ring against Tyson Fury, a blockbuster event that earned him a career-high payday and worldwide respect, even in defeat. The fight made him tens of millions, opening doors for more boxing crossovers in 2024 and beyond.
He has proven that with leverage and branding, combat sports athletes can earn significantly more than the limitations of a single league would allow.
Building Business in Africa
Ngannou’s long-term vision is about more than money. Through the Francis Ngannou Foundation, he is building gyms and sports facilities across Cameroon, aiming to empower the next generation of fighters and entrepreneurs.
He’s investing in sports infrastructure, education, and talent development on the continent with PFL Africa as the backbone of that vision.
The Brand of a Fighter-Investor
Ngannou is building a personal brand rooted in:
Freedom over fame
Equity over quick cash
Ownership over servitude
His story resonates beyond sports: a lesson in self-worth, strategy, and seizing control of one’s narrative.
What’s Next?
With more boxing matches scheduled, a rising executive profile at PFL, and an expanding role as an entrepreneur in African sports, Francis Ngannou is redefining what it means to be a champion, not only in terms of titles but also in autonomy, strategy, and legacy.
From modest beginnings to headline deals, Ngannou demonstrates that the toughest fight an athlete can win is the battle for financial freedom.